Star Wars – Real Time Marketing
Real Time Marketing to forma komunikacji, która wielu markom (największym i tym mniejszym) pozwala wybić się na wyżyny popularności. Premiera najnowszej części Gwiezdnych Wojen sprawiła, że marketerzy oszaleli na tym punkcie – z lepszym lub gorszym efektem.
Zebrałam dla Ciebie przykłady dobrego Real Time Marketingu z całego świata. Od dużych firm, po małe, lokalne odległe kawiarnie w Jekaterynburgu! Jak widzisz RTM może być wykorzystywany nie tylko przez wielkie marki i nie tylko przez konkretne branże. Jeśli masz dobry pomysł i możesz szybko zadecydować o przeprowadzeniu akcji – NIE ZWLEKAJ!
Zachęcam też do śledzenia marek w mediach społecznościowych, bo przykładów z pewnością przybędzie!
Ja mam swoje ulubione, a Ty? Które najbardziej przypadły Ci do gustu?
Przykłady RTM związane z hasztagiem #starwars pochodzą z Facebooka, Twittera i Instagrama.
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Content Marketing Institute (źródło Twitter @CMIContent)
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Allegro (źródło Twitter @Allegro_Group)
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Analyzeo (źródło Facebook)
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Ani’s Kiler (źródło Instagram @aniskiller)
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Asus Polska (źródło Facebook)
Beko – film – kliknij, żeby zobaczyć (źródło Facebook)
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Bosch Home (źródło Facebook)
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Cornelius (źródło Facebook)
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Drużyna M. (źródło Facebook)
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Globalo (źródło Facebook)
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Lech (źródło Facebook)
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Lego (źródło Facebook)
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Lidl (źródło Facebook)
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Lunchbox Dad (źródło Facebook)
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Nasa (źródło Twitter @NASA)
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Papa Carlo Coffee (źródło Instagram @papacarlocoffee)
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Redd’s (źrodło Facebook)
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Róbmy dobrze – autor Joanna Bagnucka (źródło Facebook)
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Serce i Rozum (źródło Facebook)
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Sprawnymarketing.pl (źródło Twitter @sprawny)
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Micuna.com (źródło Instagram @micuna_com)
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Firas London Smile Care (źródło Instagram @firas_london_smile_care)
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Firas London Smile Care (źródło Instagram @firas_london_smile_care)
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Tyskie (źródło Facebook)
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Inpost (źródło Facebook)
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Twojaparafia.pl (źródło Facebook)
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