Measuring your link building tactics with Google Analytics

Link building is an integral part of SEO. It should be at the core of any business’s Internet marketing campaign. Nevertheless, it is not a strategy that is as easy to implement as many believe.

A lot of people are under the misconception that it is simply a case of the more links the better. However, that could not be further from the truth.

You need to create quality backlinks to the website you have made. You need to create relationships with bloggers and website owners who are relevant to the industry you operate in. You need to use your customers to create links for you. You need to use your social media platforms as well.

There are lots of delicate intricacies that come together to create successful link building.

Measuring your link building methods

It is all well and good to assume that your link building tactics are good. You may see that your traffic is relatively high and, therefore, you think that you must be doing well. However, if you do not measure your link building methods then you could be missing out on a monumental scope for improvement.

It is imperative you measure your link building in order to be aware of where you are and to continue to grow as well. There are several ways of checking your link building strategies, however Google Analytics is widely considered to be the best option.

Using Google Analytics

Google Analytics presents you with a link analysis report and the information is presented in an easy to digest format. The findings are presented in a table whereby you can draw your own comparisons and conclusions.

Nevertheless, let’s delve a little bit deeper into what you can expect to find in the table.

You will find seven columns consisting of; source, landing page, visits, goal completions, pages/visit, bounce rate, and percentage new visits.

Remember, a good link building strategy should not only provide you with increased traffic but a higher conversion rate as well. If there are links providing you with a high bounce rate then you need to assess why this is.

This table should give you all of the necessary information to deduce what link sources are performing well and what ones are not.

Advanced segments

The basic table mentioned in the paragraph above is great for giving you the overall picture of your link building campaign. However, there are times whereby you will need to delve a little bit deeper and unearth more specific information.

For example: You may want an analysis of traffic coming from different social media websites – How many people visit your website from Twitter? How many people visit it from Facebook? Alternatively, you may wish to learn where your highest number of recurring buyers is coming from. You may want to discover where the visits from users in a certain places (e.g. Newcastle) are coming from.

This information can help you with specific link building tactics – such as those based on a certain demographic. After all, link building may be working well for you in most areas, yet the resources you’ve pumped into your Newcastle-based SEO is not reaping the desired rewards.

Google Analytics can provide you with this specific information in the ‘advanced segments’ section. You simply click on this and create a new custom segment. Here you can showcase traffic only relevant to one sector of your link building.

All in all, measuring your link building strategies is imperative. Use Google Analytics in order to unearth how well your methods are performing.


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